Cartoon logo design process overview

The Process

Cartoon Logo, Cartooning & Illustration Process Overview


So you want an original cartoon created - how does it work?

(I also have a full tutorial of how I create vector cartoon illustration in Adobe Illustrator.)

Just The Facts, Ma'am

It's pretty simple. We'll start by discussing your needs via email, phone or instant message after receiving your quote request — which includes a brief set of standard questions so I can get a better idea of what you need to have me create.

At this stage, the more you can send me the better. Links of work I have created to give me an idea of the style or look you want, or links to other artwork that might be close to what you are looking for. Of course I won't copy another artist's work, but sometimes a reference can help give me an idea of a look, style or attitude you are trying to achieve with your character.

Once I have a full understanding of your project, I will send over a quote.

With your approval of the quote, I will send over a 50% deposit invoice via PayPal or Google Checkout to secure your project in my schedule. Neither service requires an account, and both accept all major credit and debit cards. It's just like any other online purchase.


Show & Tell

Once the deposit payment clears, I draw up some initial sketches for the cartoon art and send them off via email. We'll go back and forth via email or phone, discussing tweaking and revising the sketches until you are 100% happy with the look of the art.


During the sketch stage I will be sending sketches and in-progress work to you via e-mail. Timely replies and feedback helps to keep the creative process moving along quickly.

At the end of this stage, the sketch will look pretty close to what it will look like as the final line art (black and white art) and I will use this as a template to hand-create the vector art in the "digital inking" stage.

Any and all edits, tweaks, revisions or changes must be made during this process. Any edits made after the final sketch has been approved may incur additional fees.


Color is usually added and refined during the vector art stage, however color sketches may be worked up during the concept sketch stage as needed.


Getting Closer…

Next I go into the "digital inking" stage, where the approved line art sketch (and color if applicable) is hand-created as vector art in Adobe Illustrator.

We then do another round of back and forth — repeating as necessary — to get the final color art to your complete satisfaction.

Revisions at this stage will consist primarily of color tweaks, shading/highlights and minor line-art detail work.

You will receive watermarked preview images via e-mail for your feedback and final approval.



Wrap 'Er Up!

Once the final vector art is approved, an invoice for the balance due will be sent. Once this is paid, the final digital art files will be sent via e-mail or made available via download, determined by final file size.

The final files package will contain everything you need for both print and web usage, including: a resolution-independent vector art EPS file, high-resolution PNG format for print, and both large and small JPG and GIF images for use on the web.

If you're interested in what exactly you'll receive as part of the final files package, you can download a ZIP file with some sample art.

All projects include ongoing support for specialized file export, resizing, print/web preparation advice and general artwork usage consultation.




Have any questions about the process not covered here? Or are you ready to get started on your project? or fill out my quote request form so we can get the ball rolling.


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Hire me for your project! Request a quote now!


Be sure to browse my cartoon character design illustration samples and cartoon logo samples for plenty of previous client projects to get an idea of the styles of work I can create for you, and also the creative services page for a full list of the creative services I provide.


Check out my testimonials page to hear what satisfied clients have had to say about the cartoon logos and characters I've created for them.


Have any questions? Please .

Featured Art

Visit the Cartoon Mascots and Cartoon Logos pages for even more artwork!


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