Frequently Asked Questions

Can I use an existing character/logo on your portfolio for my own logo/mascot?

Using the exact same character art, no. However, I can definitely create a character along the same look and feel of the existing character as long as it is unique enough. But please don’t expect to just change minor details. Each client has paid for a unique and original character and making a “knockoff” version is not the way I work. Back to Index

I’ve never hired an illustrator before. What does the process involve?

In general, over email we will discuss some overview questions to help me understand your project, and based on your answers I will provide a quote. After payment of your 50% deposit, I’ll start on the initial sketches and send them to you via email.

Revised sketches will be created as needed from your feedback. Once the sketch has been approved, I will create the final color artwork in 100% vector format. Preview images of in-progress versions will be sent via email for feedback and final approval.

Once the final art has been approved, the final file package is sent over via email upon receipt of your payment of the balance due.

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How much does this cost?

Pricing is based on a lot of factors which vary from project to project. Consider that a typical logo project like those on my portfolio take from 8-12 hours from start to finish, and the average hourly rate for a freelance illustrator is $50/hour.

Factors such as added complexity in the art, multiple characters, backgrounds, custom lettering, and other details can increase the pricing.

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How long will it take to complete my project?

While this varies per-project, I ask clients to allow at least 2 business weeks to complete a project.

The bulk of the process is taken up by the sketching and development stage. Sometimes that can go quickly, sometimes it takes a bit of time. The speed of your replies to development sketches plays a big factor.

Once the sketch stage is complete, the final vector art creation usually takes no longer than 3-5 hours. I develop my concept sketches to ensure the vector art stage is more about production than exploring creative ideas.

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Who owns the final artwork?

Typically for logo and character mascot projects, the price quoted will include the copyright transfer. It’s your responsibility to optionally register the copyright with the U.S. Copyright office if you prefer.

I will provide a copyright transfer form with the final files once payment has been made in full.

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What types of payment do you accept?

I currently use PayPal for invoicing, and you can use any credit/debit card to make the payment, just like any other online purchase. You do not need a PayPal account. PayPal only processes the credit cards. But if you have a PayPal account, you can use that as well.

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What file formats do I receive with my final file package?

The following files are included:

  • print-resolution EPS vector art (Adobe Illustrator compatible)
  • print-resolution PDF vector art (Adobe Illustrator compatible)
  • print-resolution PNG file
  • web-resolution JPG
  • web-resolution PNG

If you need any other format, I am glad to export them for you upon request. However, the formats mentioned above should cover almost every print or web usage out there.

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What is vector art and why should I care?

Vector art is a resolution-independent artwork file format that is especially useful in logo/branding/identity situations where the artwork will be used at many sizes and resolutions for print and web.

I wrote an in-depth article about vector art that covers why it is an ideal format for a cartoon logo and how it differs from pixel-based bitmap or raster art.

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Do I need to file a copyright or trademark with the government?

In short, legally you do not need to file either — but it’s a good idea to do so. United States copyright law for visual art is considered fully and legally copyrighted upon creation.

Filing with the government grants you additional rights in case of infringement (such as being able to have damages awarded to you). In other words, if you don’t file, you can sue an infringer for money.

The artwork I create for you would fall under copyright laws, not trademark laws. Please see my in-depth article on the differences between copyrights and trademarks when it comes to cartoon logos and characters for detailed information.

Please consult with an actual lawyer for legal advice, and one that knows the intellectual property laws.

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Can I get some sample sketches created to see if I like your ideas before we get started?

You sure can! Just hire me for a round of exploratory sketches, and I’ll apply that payment towards the cost of the full project if you decide to move forward.

You can also read what satisfied clients have to say about working with me on the Testimonials page if you’re concerned about taking that leap.

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