This wild Frankenstein’s Monster-inspired hang card packaging design and illustration was created for a manufacturer and retailer of bicycle locks, in particular the U-locks that are pretty popular out there. The cross-bar that connects the open ends of the “U” is to be placed in the open mouth of the monster.
As you can see from the rough sketches below, the final piece stayed pretty true to my initial vision for the illustration.
Allowances had to me made for the hang-hole grommet up top, and I had to finalize some custom lettering for a logo and include room for product details as well.
The client was beyond pleased with the final results and we are currently discussing the followup packaging illustrations and designs featuring new monsters (hint: a Cyclops is planned next!).
This was an interesting project. I was contracted to created a cartoon fish mascot character for a niche fishing tool—basically it’s an air bladder deflate gizmo for fishermen so they can sport fish deeper-sea fish and release the expanded air in the fish’s buoyancy air bladder when they arrive at the surface. this allows the fishermen to release the fish back into the water without permanently harming them.
After an initial phone discussion with the client, I was mailed the existing packaging (as I was to also re-design the packaging) as well as some rough sketches drawn by the client to give me an idea of the fish they wanted to see. Typically when clients do send rough drawings, it’s with the “it’s not the greatest” disclaimer, but I actually encourage clients to suck up the ego and send these over. The more information I have from a client about what they have envisioned for the project, the better.