This cartoon logo featuring a soldier in military gear (machine gun and cigar firmly in teeth, of course) was created for a military gamer who wanted a custom logo for his online identity.

The client approached me with simple, candid project details: “I’m a black guy who games online with a bunch of white guys”, and with a nod to the Token cartoon character from South Park, his gamer name was created. And he wanted a cartoon logo to match.

I knew from the start I wanted to include actual tokens in the logo, which with the military theme I thought had a fun “spoils of war” angle, not to mention general gaming use of tokens — checkers, anyone? the play on words was a third layer of meaning in the illustration. Piles of gold tokens with spend machine gun shell casings came to mind.  Continue reading →