This cartoon logo design was created for an Australian entrepreneur with a new product coming to market soon — “Willie Fresh” (aka Wheelie Fresh). The product aims to reduce the smell from a garbage can (otherwise known as a “wheelie” or “wheelie bin”).

The goal was to create a fun, friendly cartoon mascot who could be the visual representation of the product. The client already had the pose in mind, my job was to bring it to life.

The flowers and aroma were more tricky than I anticipated to get the right message of “fresh” and “smells good” across. I think the final solution did the trick.

Final vector cartoon art was created in Adobe Illustrator CS5.