Cartoon logo created for startup online store and brand “Curvy Cow”. The client was looking for a cartoon mascot to not only represent the brand, but to be featured on merchandising for the company brand as well.

This was one of those projects where I knew exactly what the client was looking for, and we got the character down in basically the first sketch with some small edits to clean up some details.

After a few rounds experimenting with many styles of fonts, we had the right look and style for the logo and brand. I particularly like this font because the capital “C” kind of echoes the nostril on a cow.

Needless to say, the client loves the final design and we are already in discussion about expanding the mascot lineup to include more companion characters for a complete cartoon mascot branding family.