The company sells gag gifts based on the government “ACORN” program. the concept behind the character and logo was to have the squirrel cartoon character trying to chew on the ACORN logo as if it were an actual acorn.
The final art is fairly close to the initial rough sketch seen below:
A horizontal version of the logo was also created:
Check out the Acorn Souvenirs squirrel cartoon logo on my portfolio site.