This cartoon logo featuring a muscular gorilla was created for cleaning service provider “Klean Kong”, and was also my first project from Mexico.
This project actually came about after the client found out that another designer had used my artwork for a logo and passed it off as their own creation. The client, once discovering this, was fortunate in that the artwork in question was available since the original client didn’t pay the balance due and therefore the artwork copyright was still in my possession.
Beyond that, the unscrupulous designer did a very poor job of ripping off my artwork, so the client also hired me to clean up and update the logo as well.
Because the final logo needed to be printed in a limited manner of cleaning supply tools, I developed the character from the original full door version to this limited palette 2-coot version. The client and I both loved how it turned out.
Personally, I preferred the version where I added the mop to the gorilla’s hand, but the client vetoed the decision. She said, “We don’t use mops”. I doubt they use gorillas either, but that didn’t stop her from including one in the logo!