This cartoon character mascot was created for online retailer SuperWarehouse.com as part of their website and logo rebranding. The client wanted a “used car salesman” look to the character, with game show host hair and an overly happy smile on his face. The box with office supplies was added to relate to the “warehouse” aspect and to the office supplies that are their primary inventory.

Final vector art was created in Adobe Illustrator CS6 using a Wacom Intuos4 graphics tablet.