Shadow Trailer

Shadow Trailer cowboy groundhog mascot cartoon character

Cowboy groundhog with lasso and branding iron cartoon character mascot created for horse trailer manufacturer Shadow Trailer. Of course, the groundhog’s name is “Shadow” (and yes, the client and I realize the branding iron should technically be mirrored). The cowboy theme to go with the horse trailer theme.

Creating cartoon animals that aren’t immediately recognizable to people (as a dog or cat would be) can sometimes be tricky. You don’t have that mental model to play off of. Groundhogs aren’t emblazoned in your mind like a giraffe is. Hopefully with the long, thrown shadow, the name “Shadow”, the idea gets across.