Gorilla cartoon character logo design for dumpster bag company Gorilla Dumpster Bags.
The client was looking for (obviously) a gorilla cartoon character for their logo, and wanted a big, huge. strong and tough-looking gorilla to reflect the strength of their dumpster bag product.
This project offered a unique challenge in that the client wanted a full-color cartoon logo for web andf print marketing, but since the logo itself was to be printed on the bags as big as possible and was to be a primary source of advertising for their product, I had to develop a one-color version that would print on the bags, and also ensure that the orange bag in the logo was designed so it used the orange of the bag itself when printed.
A lot of plates to spin on this one, but I love challenges like this and always aim to exceed the basics. I could have easily just dropped the color out of the color logo, but it wouldn’t have been the ideal solution as you can see below:
Instead, I created a separate alternate one-color version of the logo intended for being printed with black in on the orange bags:
A must more ideal solution to the challenge.
Check out the full-color gorilla logo cartoon sketch I posted earlier.